The question being urgently asked by every business leader is, “What can I do to grow the top line?” Demand generation is the answer, but it’s not easily accomplished. It involves creating relevance for your brand, building awareness of your offering, developing compelling reasons for engagement, and taking the right mitigating actions along the decision-making journey. We call this dual-funnel marketing. Essassin believes this entire process can be made more effective by focusing marketing efforts around three Independent drivers of demand:
Every point of the customer experience is a marketing moment that influences a customer’s relationship with the brand. An Essassin can help architect every aspect of the customer experience to maximize brand value and impact.
Our focus will always be on the power of design to connect people with brands in meaningful ways. But it’s strategic creative thinking and expertise behind each project that magnify the ROI for our clients. Essassin believes creativity begins with collaboration. Sharing ideas, thoughts, and imagination are at the core of our design culture.
Customer engagement is built and rebuilt with every brand interaction, whether that’s making a purchase, reading a Tweet, joining a loyalty program, receiving an email, passing by a billboard, stumbling onto an online review, having a conversation with a friend, or any other exposure to a brand. Each of those interactions hopefully connects the brand with the customer’s needs and preferences. Create those relevant messages with frequency, and that’s how customer engagement is built.